Anytime a new product comes along, especially with Apple, there are users in the corporate environment that want this product. It happened with the iPhone, the iMac, the original tablet PCs, and I’m pretty sure it will happen with the iPad. IT Policy, price, and need be damned, users will want the iPad. When managing your wireless program, how will you address the iPad demand?
With any new technology it’s up to the organization to review and determine the appropriate use for the product. It seems companies fall on either side of the fence. One side being overly controlling. Picking one standard and going with that standard regardless of need. The other side being no control and letting users get whatever they want. Both sides have their issues. In regards to wireless devices I think it’s best to straddle the fence. Define your policy for standard users and exception users. One tip, exception users aren’t executives.
The iPad Exception User
There is one critical function that could make use of the iPad in the corporate environment. Sales. Sales is all about building that connection with the customer. Understanding their need, empathizing, and providing solutions. The iPad allows for a more intimate way of presenting. In smaller groups, one-on-one, or at lunch meetings, imaging pulling out the iPad and passing it around the room to show off a 3D model of your product, your website, or videos of users enjoying your solution. The iPad has functionality that is cumbersome on the PC and most importantly the iPad is intimate. I’m not talking staged presentations, I’m talking off-the-cuff conversations that allow you to connect with your customer.
Does this type of scenario make sense for your organization? If so, I suggest you begin testing with iPhone’s or iPod touches. Make sure your content will support the new platform, and that your sales force knows how to use it. Seth Godin talked about the iPad as a digital Talking Pad, and that’s the exact scenario I envision in a leading sales force.
Begin the work now to make sure your IT group and Sales Force are prepared, the 3G iPads are available in late April. I’m excited about what the iPad can do in the sales environment.
If you need assistance determining if the iPad (or similar technology) is a good fit in your organization, let us know.
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